Healthcare Analytics · Cohort Builder · Patient Journey · Rare Disease
Cohort Building Platform for Rare Disease Research
Domain
Healthcare · Analytics
Core challenge
Rare-disease research analysts spent 3–4 weeks building patient cohorts manually, creating delayed studies, high error rates, and frustrated cross-functional teams.
Role
Lead Product Designer — UX strategy, research, IA, workflow and interaction design
Key contribution
A low-code, vendor-agnostic cohort-building platform with real-time validation, explainable AI narratives, patient journey visualisation and HIPAA-first compliance patterns.
Impact
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— 98% reduction in analysis time — 3–4 weeks → under 1 hour
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— 847 cohorts analysed in first 3 months
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— $150M new market opportunity identified
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— 100% HIPAA compliance maintained
Life Sciences · Analytics · Decision Support
SalesIQ — Segmentation & Targeting
Domain
Life Sciences · Analytics
Core challenge
Segmentation depended on manual checks, brittle joins and fragile formulas that hid problems until after decisions were circulated.
Role
Product Designer — workflow, IA and interaction design
Key contribution
A staged workflow connecting validation, business rules and analytical output to a traceable targeting decision.
Impact
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— Validation made an explicit gate
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— Output traceable to rules and data
Marketing Analytics · Modeling · Optimization
MIQ — Marketing Intelligence
Domain
Analytics · Life Sciences
Core challenge
Marketing model output was accurate but not interpretable by the people making investment decisions.
Role
Product Designer — experience design around analytical models
Key contribution
A decision-shaped experience across ROI, propensity, segmentation and portfolio optimization.
Impact
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— Model output reframed as decision support
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— Assumptions surfaced with results
