Healthcare Analytics · Cohort Builder · Patient Journey · Rare Disease
Cohort Building Platform for Rare Disease Research
Domain
Healthcare · Analytics
Core challenge
Rare-disease research analysts spent 3–4 weeks building patient cohorts manually, creating delayed studies, high error rates, and frustrated cross-functional teams.
Role
Lead Product Designer — UX strategy, research, IA, workflow and interaction design
Key contribution
A low-code, vendor-agnostic cohort-building platform with real-time validation, explainable AI narratives, patient journey visualisation and HIPAA-first compliance patterns.
Impact
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Cohort building: 3–5 days → under 5 minutes
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500+ active users · 45% MoM engagement increase
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15M+ patient records · 500M+ structured data points
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100% HIPAA compliance maintained
Life Sciences · Analytics · Decision Support
SalesIQ — Segmentation & Targeting
Domain
Life Sciences · Analytics
Core challenge
Turning fragmented, code-dependent pharma commercial workflows into an agent-assisted journey that analysts can trust, defend and override — while making the reporting configuration layer usable by business teams.
Role
UX Lead — end-to-end journey design, agentic workflow, heuristic audit and IA restructure
Key contribution
A twelve-screen agentic Segmentation & Targeting journey with transparent agent reasoning and human approval gates, plus a heuristic-led Report Designer redesign documented before → after → impact per screen.
Impact
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120+ users · 45+ markets · 5 commercial operations modules
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500+ work hours saved per month · 40% faster scenario cycles
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80% adoption increase · 7X operational velocity with CRM ecosystems
AI · Human-in-the-loop · Explainability
Agentic AI
Domain
AI · Life Sciences
Core challenge
Insight writing dominated analytical effort, but AI output cannot be published without human understanding and accountability.
Role
Product Designer — AI UX, workflow and interaction design
Key contribution
A human-in-the-loop agent workflow with evidence, editability, approval and exception handling.
Impact
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5 days/market existing process, ~60–70% effort on insight writing
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4 hours target for the redesigned AI-assisted workflow
Marketing Analytics · Modeling · Optimization
MIQ — Marketing Intelligence
Domain
Analytics · Life Sciences
Core challenge
A five-module marketing intelligence platform with accurate models, a half-finished landing experience and legacy screens with no grid or design-system compliance.
Role
Senior Product Designer — experience layer across five modules and the legacy screen redesign
Key contribution
A decision-shaped experience across data prep, modeling, optimization, experimentation and activation, on a responsive 12-column grid and a unified component system
Impact
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1,200+ users · 15+ brands · 40+ markets
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Workflow: 4–6 weeks → under 2 days · 85% adoption in 90 days
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$1.4M saved in Year 1 · 12% media spend efficiency lift
Oil & Gas · Enterprise Engineering · Workflow Orchestration
WPDE Manager — Well Planning Workflow Automation
Domain
Enterprise · Oil & Gas
Core challenge
Six accumulated workflows served 3,000+ engineering users, with difficult stakeholder and persona alignment at the outset.
Role
Product Designer — research, IA, use cases, workflow design, prototyping, usability testing
Key contribution
40 screens across 6 workflows, 22 use cases, 10 reusable components, and a workflow-shaped information architecture.
Impact
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30–40% fewer workflow steps
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30% reduction in design/development rework
Oil & Gas · Information Discovery · Map-Led Search
Well Library Search
Domain
Enterprise · Oil & Gas
Core challenge
Decades of inconsistent PDF reports and handwritten field notes made historical well knowledge hard to discover.
Role
Product Designer — search model, interaction design, document experience
Key contribution
A map-led search model with progressive refinement, persistent context and an in-workflow document reading and sharing layer.
Impact
-
Reduced manual document search effort
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Faster access to historical well knowledge
Oil & Gas · Engineering Analysis · Decision Support
OWA — Offset Well Analyzer
Domain
Enterprise · Oil & Gas
Core challenge
Offset-well information was available but not discoverable, comparable or interpretable in one environment.
Role
Product Designer — search model, interaction design, document experience
Key contribution
An analytical path from search and filtering through persistent selection and comparison to interpretation and output.
Impact
-
Comparable offset-well analysis
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Analysis that ends in a decision
Banking · Customer Support · Enterprise Workflow
Erste Group
Domain
Enterprise · Banking
Core challenge
Backend support screens were organised around records, forcing agents to assemble customer context live.
Role
Product Designer — research, IA, workflow and high-fidelity design
Key contribution
A customer-centric case and ticket workflow with explicit state, ownership and escalation.
Impact
-
Support restructured around the customer
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Ticket state and ownership made explicit
Archive
Supporting projects
BHGE OWA
Offset Well Analyzer
An analysis application for engineers comparing offset well data during planning. The design focused on making large volumes of well data comparable at a glance. Filtering, comparison and reading dense technical tables were the core interaction problems. The work extended the enterprise component patterns already established for BHGE products.
Oil & Gas
BHGE AMO
Assembly Maintenance & Overhaul
A maintenance and overhaul application covering assembly tracking and service workflows. The design structured long-running maintenance processes into clear, reviewable stages. Status, ownership and history needed to remain legible across handovers. Consistency with the wider BHGE product family was a key constraint.
Sutter Health
MSS Dashboard, Direct Deposit, Reorder, Manager Approval, Personal Information
A set of healthcare workforce self-service experiences spanning dashboard, direct deposit, reorder, manager approval and personal information. Each flow had to work for occasional users completing an unfamiliar task. Error and success states were designed explicitly rather than as afterthoughts. The result is a consistent pattern set across otherwise unrelated tasks.
CHI
Medication and patient-related reporting
Reporting experiences covering medication and patient-related information for a healthcare organisation. The design work centred on making clinical reporting readable and scannable. Information density and hierarchy were the primary design levers. Accuracy of interpretation mattered more than visual expression.
Qatar Airways
Mobile / Web / Ticketing / Boarding
Mobile and web experiences across ticketing and boarding journeys. The work covered flows travellers complete under time pressure and often on the move. Clarity of state — booked, checked in, boarding — drove the interface decisions. Responsive behaviour across mobile and web was central to the design.
Royal Sundaram
nsurance application
An insurance application covering policy-related journeys. The design translated dense policy information into steps customers could follow with confidence. Form structure, progressive disclosure and comprehension were the core problems. Trust and clarity guided every layout decision.
Samsung Kids
Consumer / Gaming / Mobile experience
A consumer mobile and gaming experience designed for children. The interaction model had to be forgiving, legible and playful without becoming chaotic. Early career work at Sasken Technologies on consumer mobile products. It remains a useful counterpoint to the enterprise work that followed.
